Showing Off the Horse Show

By September 5, 2017 No Comments

Showing Off the Horse Show

Since 1856, the St. Louis National Charity Horse Show (STLNCHS) has brought together thousands of the best equestrians and equines to compete in one of the nation’s greatest horse shows. This event runs from September 13th through October 1st this year, right here in St. Louis. It also benefits two amazing non-profit organizations in our community, Stray Rescue of St. Louis and TREEHouse of Greater St. Louis. Werremeyer Creative has been fortunate to work with the team behind this event for several years, including recently launching their brand new website.

The challenge was to create a unique, dynamic brand for the Saint Louis National Charity Horse show that captured the spirit and personality of the two weeks of events. Centered around the website, the brand needed a strong image that could easily be applied throughout a multitude of executions – from posters to show collateral – and balanced the desire internally for a bold look and feel with the considerations of their history, sponsorships, competitors, and spectators.

Creating Blue-Ribbon Content is a comprehensive guide to all things STLNCHS. We worked with the Horse Show’s team to deliver a wealth of information concerning the event’s history, its hunter/jumper and saddlebred weeks of competitions, FAQs, and much more. The site is a welcoming representation of this family-friendly event and serves as a great introduction to the event to first-timers or out-of-towners.

Through the use of vibrant colors, we brought energy and enthusiasm to the brand. Our writing team constructed the STLNCHS website to be SEO-compatible. Each page, paragraph, and sentence was deliberately worded and structured to be optimally recognized by online search engines. Making the site’s content SEO-compatible increases site traffic which can in-turn increase attendance for the shows and attract interest from spectators.

The Werremeyer Creative team is proud to work with and promote such a historic event which is celebrated each year by so many. We are excited to continue our partnership with this charitable group.


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