108-year-old Belleville Shoe Company sells over one million pairs of military boots annually and is the oldest and largest military boot provider in the US. Their marketplace is very competitive. We were asked to freshen their brand.
By paying tribute to the company’s past and looking toward the future, our strategy started by updating the logo and wordmark. We created a bold, strong, iconic visual identity along with a perfect tagline “Arm Your Feet”. These fundamental branding pieces were then carried through to the website, packaging, catalog, ads and all retail store point-of-sale materials.
“Werremeyer proved to have the perfect mix of creativity and knowledge when it came to assisting us with rebuilding our company’s brand. Their professional, collaborative and engaging approach provided an excellent platform for our corporate rebranding. With the introduction of our new ‘look’ taking place just a few short months ago, we are delighted at just how fast our target audiences have embraced the new brand. Werremeyer captured the sprit of our company and successfully lifted our company’s profile within a highly competitive market which is not an easy feat.”
Vice President, Sales & Marketing