Our WorkP.S. Magazine

Creating Curiosus with Barnes-Jewish Hospital

By April 13, 2018 No Comments

When Barnes-Jewish Hospital’s editor of publications decided to leave St. Louis and move to Brunswick, Maine, Werremeyer Creative stepped in to help support the hospital and its publishing program.

Werremeyer has provided graphic design and project management services to Barnes-Jewish Hospital for nearly a decade, helping to publish its award-winning series of magazines called Innovate – a stable of more than 14 titles with distribution to more than 500,000 consumers and physicians across the United States.

The hospital wanted to launch a new magazine to replace Innovate, and challenged us with delivering a smart, modern, well-designed, and well-written magazine about medical science innovation that would engage consumers and physicians, while encouraging brand loyalty and patient referrals. To take on this task, we built a specialized custom-publishing team that includes the hospital’s former editor, Anne Makeever, now serving as our publications editor, and an accomplished team of designers.

Creating Curiosus

We managed all aspects of the production process, from identifying story ideas and managing freelance writers to overseeing printing and attending press checks. We scheduled and oversaw photoshoots, worked with illustrators, and combed through stock photo resources, all while collaborating with our remote editor.

Now that the first edition of the new magazine, called Curiosus (Latin for “curious”), has launched, we’ve been thrilled with the overwhelming success and praise the publication has already garnered. Barnes-Jewish Hospital is equally as pleased, as we’ve already begun early work on the next edition of Curiosus, to be mailed out in early fall 2018.

I very much enjoyed reading Curiosus from cover to cover. I recommend the magazine's publication team based on this useful and very well written publication; it is by far the most informative publication from any medical establishment in St. Louis. I look forward to the next edition.

Gabe Srouji, Ph.DOrganic Chemist
Developing and producing Curiosus is just one way our team is able to deftly communicate and collaborate across departments, organizations, and state lines in the name of delivering creative for better lives.