On Thursday August 3, 2017, McKnight Place Assisted Living hosted a Preview Party to show off its new Assisted Living Expansion set to open in November. Werremeyer Creative assisted McKnight Place through every phase of designing and organizing this hugely successful event.
The event attracted more than 400 guests who enjoyed touring the expansive new space, as well as an array of food refreshments from McKnight Place’s own award-winning chef Anthony Lyons. The event’s marketing folder and expansion brochure with informative inserts were designed by the Werremeyer Creative team to excite guests about the many amenities and features of the new Assisted Living Expansion.
Designing the Event
Our creative team designed postcard invitations, e-vites, and social media posts several weeks ahead of the event to drive attendance. For the Party itself, we created original, branded signage throughout the space. We also designed adhesive floor markers for guiding guests into and through the open-house-style event. Our designers created colorful posters and signage for the three different apartment styles. These apartments were completed ahead of schedule for prospective residents to tour.
The McKnight Place team was thrilled with how the event turned out as they were able to sign multiple room reservations and engaged many new prospects. We couldn’t have asked for a better experience working with their amazing staff. We’re proud to work with the St. Louis region’s premier assisted living communities and look forward to planning more events with them in the future.