Washington University, one of the most prestigious higher education institutions in the country, deserves a campus aesthetic reflective of its sterling reputation. In 2015, the Washington University Skandalaris Center for Interdisciplinary Innovation and Entrepreneurship was in need of a cosmetic update. Werremeyer was selected to design graphics for the Skandalaris Center, and we were excited to contribute to one of St. Louis’ most respected institutions.
The Skandalaris Center guides students toward making their entrepreneurial dreams into reality through providing resources, recommendations, and, in some cases, funding. Recently, Washington University made plans to expand the Skandalaris Center to a space in the lower level of the University’s Mallinckrodt Center. The outer facade of the new main entrance was below ground level, so a key design goal was to make the new wing’s exterior and interior entrances as visually engaging as possible.
Excited to take on the challenge while contributing to such a promising enterprise, we created a lively design theme to lure the eye of walkers-by to the new Skandalaris Center space. The theme reflects the creative minds at work within the center, using a pattern of geometric shapes and typography across a wide spectrum of colors from the University’s full brand palette. The visuals also incorporate a minimalistic representation of the shield from Washington University’s official crest. For the images adorning the glass facades of the building, we used scrims – perforated material which appear as a strong opaque color on the outside, while remaining transparent from the inside. The material also lets natural light into the building – similar to materials used for graphics applied to sides of city buses.
Our design work for the Skandalaris Center has been met with acclaim. Washington University’s Facilities Department Project Manager and LEED GA Brian Newman said, “[The new graphics] look fantastic. Really, really great.” We enjoyed collaborating with Brian and the Washington University team and we look forward to continuing our work with such a renowned institution.