McKnight Place Assisted Living and Skilled Nursing is the premier senior residential community located in St. Louis County. With unsurpassed quality and amenities, McKnight Place sets a higher standard for residents seeking active living with premium services.
With construction underway for an expansion of the Assisted Living community at McKnight Place, our team developed a strong marketing plan to support the future growth. The multi-media approach includes television, web, public relations, print advertising, and more in several phases that will continue to roll out well into 2017.
Television and Video
One ad that gained a lot of recognition was a commercial titled “Gracious Living” which aired on KMOV-TV in St. Louis. Our team storyboarded, wrote, cast, and art directed the entire shoot. The commercial showcased the numerous first class amenities at McKnight Place Assisted Living. In addition to the “Gracious Living” television spot, we developed a video and photoshoot to advertise the opening of the expansion at McKnight Place. The video consisted of testimonials from residents, their families, and staff members. It is used on the McKnight Place website, for sales promotion, and will be used in future television commercials. Special thanks to our friends at SWOT Media for their partnership during the shoot!
Online and In the Mail
Throughout 2016, Werremeyer kept McKnight Place fresh and relevant online with social media and blog posts with features for both current and potential residents and their families. In fact, our efforts more than doubled the amount of followers on McKnight Place social media over the past year! We also optimized McKnightPlace.com by adding more than 20 pages of SEO-compatible content, effectively doubling the website in size.
Our team wrote and designed both email and direct mail newsletters to the McKnight Place community and target audience detailing the expansion amenities and floorplans. In addition, the newsletters featured greetings from a McKnight Place administrator and an article highlighting award-winning Executive Chef Anthony Lyons.
We look forward to marketing the expanded McKnight Place community in 2017 with public relations, television, radio, print media, online, video, and more. It’s exciting to partner with McKnight Place as the community continues to grow and prosper!