Saint Louis University School of Medicine
Werremeyer Creative is proud to have partnered with Saint Louis University School of Medicine on Grand Rounds, their physician-alumni magazine which is mailed to more than 13,000 households nationwide. The partnership has generated an award-winning fresh look focused on positioning SLU School of Medicine as a thought leader via a singular subject matter.
In Fall 2018, Werremeyer Creative assembled a team of graphic designers, project managers and writer/editor, Julie Taylor, with significant healthcare experience to brainstorm a single-focus thematic experience that could be used not just for development purposes, but leveraged for alternative stakeholders, including conference attendees, students and potential students, faculty recruitment and others. All messages were intended to reinforce the Saint Louis University brand, drive donors to action and position the School of Medicine as a thought leader in healthcare.
The first full-color, 28-page publication (published in Spring 2019) was on addiction medicine, which shined a light on a new fellowship launching at the beginning of 2020. It was also an opportunity to highlight the new SLU Center for Substance Use Disorders & Pain Management. Graphic Design USA selected the Spring 2019 issue from among 2,400 entries across the nation for a 2019 Health + Wellness Design Award.
The second issue (published in Fall 2019) was on vaccine development, which was an opportunity to showcase Saint Louis University’s 30+ year national leadership in this area.
Under Werremeyer Creative’s leadership, the magazine is available for use in print and full-scale digital use, as well as modified digital use for e-newsletters and social media, which allows the SLU School of Medicine development team to garner a significant return on investment and interest in specific thematic storylines.
The Issue of Addiction
The overarching theme of this first publication was addiction. The topic isn’t new, but it’s growing and changing in ways never imagined. As the crisis continues to change, so must the way we think about addiction medicine. That’s where Saint Louis University is creating a pathway to hope.
SLU is at the forefront of addiction medicine education and recently developed a new Center for Substance Use Disorders & Pain Management. The center supports and advances excellence in education, research, clinical care, community engagement, public policy and advocacy.
Grand Rounds goes in-depth with several School of Medicine professors/experts on the topic of addiction. It also profiles three alums who are doing great work in the field, plus a medical student who recently experienced one of the nation’s leading residential and outpatient substance abuse treatment programs.
The Issue of Vaccines
Nothing exemplifies the mission of Saint Louis University quite like its Center for Vaccine Development. And for over three decades, the center has been on the forefront of vaccine research and development for infectious diseases that continue to threaten human health.
Vaccinations worldwide reduce or eliminate disease, improve primary care and lower childhood mortality. They empower women, who are then able to better plan their families, which has a ripple effect on public health — creating long-term social and economic benefits.
According to the center’s director, vaccines are the only medical interventions that have resulted in the eradication of a disease from the human population.
We love print because it works
A beautiful publication is like a nice wine — it feels good, looks inviting, reads well and every turn of the page offers a new taste.
Collaborating with exceptional people
Grand Rounds is particularly great to work on because we can partner with exceptional people, from professors and researchers to writers and photographers. We are truly amazed and humbled by how dedicated, talented, kind, insightful and curious everyone is who make this publication possible.