Integrated Marketing Plans Are the Key to Success
Located in the heart of St. Louis County, The Gatesworth has been the St. Louis region’s premier senior living community for more than 30 years. Offering best-in-class independent senior living, The Gatesworth features a wide array of spacious retirement rental-community homes, fine-dining options, life-long learning programs, unparalleled amenities and exceptional service.
A Premier Senior-Living Community
Residents live in an elegant space surrounded by beautiful grounds where there are plenty of opportunities to pursue new interests, expand knowledge, embrace independence and build friendships.
The senior-living market has become highly competitive in recent years, so it made sense for The Gatesworth to contact Werremeyer Creative to develop a marketing plan to stay top of mind and appeal to these sophisticated future senior residents and their families.
Qualified leads per month
Active leads ready to move
Marketing Campaigns That Get Results
Today’s older adults have set high standards for aging and what they expect from senior-living communities. With our expertise in helping brands appeal to this audience, Werremeyer knew The Gatesworth’s residents would be the perfect ambassadors to engage prospects.
Our experienced team had insights that, when it comes to making decisions about a senior-living community, people relate to people, not to amenities and floor plans.
For the latest marketing campaign, Werremeyer highlighted the passions of six different residents and why they chose to call The Gatesworth home. Werremeyer developed an integrated marketing mix that targeted both potential residents and their families.
The team utilized custom photography, original content and storytelling, print, radio and TV advertising, direct mail, email, digital marketing and social media. When all of these pieces work together, it creates clear, honest and concise messaging that resonates with the senior market.
The Werremeyer team works to get clients results. In less than a year, website traffic for The Gatesworth is up more than 75 percent, qualified leads are coming in at 25-30 per month and 50+ active leads have been identified as ready to move.
A Trusted Partner for Years
Werremeyer became the agency of record for The Gatesworth in 2019 but has served its other communities McKnight Place Assisted Living & Memory Care, McKnight Place Extended Care (skilled nursing) and Parc Provence (memory care) for many years.
Werremeyer takes a proactive approach to its work with The Gatesworth Communities. Our dedicated team is an extension of The Gatesworth marketing staff, and we work with them to develop brands, marketing strategies, messaging platforms, execution and measurement. When all of these pieces work together, they create measurable results.
Specializing in Senior Living
Werremeyer has offered expert guidance and creative solutions to clients in the senior-living industry for almost 30 years. We can help you tell your story in a way that will encourage future residents to see themselves as part of your community.