Saint Louis University Hospital (SLUH), a Level One Trauma Center in Missouri and Illinois as well as an academic teaching hospital, has an 80-year history in St. Louis. Our collaboration with SLUH began in 2004 refreshing their brand. The hospital had determined that it was due time to have the hospital’s expertise appropriately represented in the marketplace. Since then, Werremeyer’s relationship has expanded to include generating materials and media associated to integrated advertising campaigns, wayfinding signage, employee programs and service line websites.