Celebrating the Women of Werremeyer

The Agency is a Certified Woman Owned Business Enterprise

These ladies have heard it all…

  • “Women can’t lead.”
  • “Women aren’t strong.”
  • “Women aren’t good with numbers.”
  • “Empathy is a sign of weakness.”
  • “She isn’t assertive enough.”
  • “There aren’t enough women to fill CEO positions.”
  • “She wouldn’t take that promotion because she has little kids.”

But nearly 50 years after Title IX passed to protect people from gender discrimination, those inaccurate and inappropriate comments fuel Werremeyer Creative’s seven female employees. They are leading and helping the marketing agency reach all-time highs.

March 8 is International Women’s Day. March is also Women’s History Month. Both celebrations are appropriate for a staff that features so many wonderful females, personally and professionally. This story will provide more insight and thoughts from each.

A Woman Owned Business Enterprise (WBE)

For years, Werremeyer has been certified through the State of Missouri as a Woman Owned Business Enterprise (WBE). The designation provides greater opportunities for businesses to participate on state bids as prime contractors or subcontractors. 

Vendors are listed in a database which is used to solicit certified minority and/or woman participation for ongoing projects. Certified WBE members are invited to participate in various networking events, training and regional workshops each year.

The Experienced Leader

Gretchen Werremeyer, whose great-grandfather founded the company in 1904, is a fourth-generation owner. She has been with Werremeyer since 1991 and was promoted to her current position of president & CEO in 2000.

Under Gretchen’s leadership, Werremeyer has grown into a full-service agency which focuses on marketing, branding and design. It continues to see unprecedented growth while build on a legacy of service and history of success.

“Our office has a family-like mentality, and that sets us apart from many other companies,” Gretchen said. “We work hard for our clients and take pride in what we do, but also make sure employees have time for their families and friends.”

Caring About Each Other & Work-Life Balance

The staff members at Werremeyer have created many special bonds over the years. Everyone on the team truly cares about each other outside of work. That strengthens office culture and helps with longevity of employees.

“I’ve found this job to be so rewarding over the past 27 years,” said Vice President & Art Director Cheryl Bonnett, who started at Werremeyer in 1993 and ranks second in seniority. “Gretchen understands the need for us to have quality time with our families. I’m not originally from St. Louis, but she gives me the flexibility to travel so I can be with my loved ones when I need to.”

Gretchen treats all of her employees like family. The staff puts a lot of effort into its clients, but she also stresses the importance of a good work-life balance. Happiness on the personal side usually leads to better productivity from a professional standpoint.

“Gretchen has terrific relationships with her employees — and that’s not the case with all leaders in our society,” said Vice President & Art Director Ann Campbell, who recently celebrated 20 years at Werremeyer. “Gretchen does a great job of attracting and retaining talent. Whether it’s a staff member or external partner, that continuity helps our company and benefits our clients.”

Great Chemistry = Happy Employees

Art Director Alison Trullinger recently said “after being here for 10 years, I couldn’t imagine working anywhere else.” Digital Marketing Director Libby Wilson, who is on her second stint at Werremeyer, said “working in a Woman Owned Business brings a sense of collaboration.”

Senior Graphic Designer Holly Hildebrand pointed out that “working in a Woman Owned Business makes me feel like I have a voice.” Creative Services Manager Emily Hellmuth added “as a working mom, I know Gretchen gets it because she’s a working mom, too.”

How Can We Help?

Werremeyer recently narrowed its focus to the health & wellness industry. Companies needing assistance are encouraged to contact Gretchen (314-762-6872 / [email protected]) or Client Services Director Garrett Van Dyke (314-449-8915 / [email protected]). We would be happy to create a solution for you and your business.

Meet the Women of Werrmeyer

Gretchen Land
President & CEO
Hometown: St. Louis
Alma Mater: ArtCenter College of Design (Calif.)
Joined Werremeyer: 1991
Current Job Notes: Became the sole owner of Werremeyer in 2000 … her great-grandfather founded the company in 1904 … directly involved with most clients … makes personnel decisions and manages all staff … leads new business efforts and client renewals.
Fun Facts: Has two sons in college … Alex is a senior at the University of San Diego, where he just wrapped up a Division I basketball career … Nico is a sophomore at University of Oregon in their impressive product design program … her dogs, Tucker and Greta, serve as office security directors.

Cheryl Bonnett
Vice President & Art Director
Hometown: Omaha, Neb.
Alma Mater: Webster University (Mo.)
Joined Werremeyer: 1993
Current Job Notes: The second-longest-tenured Werremeyer employee … handles a variety of art and design projects … manages the Parc Provence account and contributes to The Gatesworth account … also works on Curiosus Magazine for Barnes-Jewish Hospital and the Washington University School of Medicine.
Fun Facts: Has lived in four U.S. states plus Canada … plans to visit all 58 national parks.

Ann Campbell
Vice President & Art Director
Hometown: Cincinnati
Alma Mater: University of Cincinnati
Joined Werremeyer: 2000
Current Job Notes: The third-longest-tenured Werremeyer employee … handles a variety of art and design projects … manages the St. Louis Lambert International Airport, Intercard and XTRA Lease accounts.
Fun Facts: A kombucha connoisseur … has a pet squirrel.

Alison Trullinger
Art Director
Hometown: Jefferson City, Mo.
Alma Mater: William Woods University (Mo.)
Joined Werremeyer: 2010
Current Job Notes: Spent eight years as a Werremeyer graphic designer before a promotion to her current position in 2018 … handles a variety of art and design projects … manages the McKnight Place account and contributes to several others.
Fun Facts: Captain of the office “DJ” team … loves scary movies … has been an equestrian since the age of 12.

Libby Wilson
Digital Marketing Director
Hometown: St. Louis
Alma Mater: William Woods University (Mo.)
At Werremeyer: 2011-13, 2019-pres.
Current Job Notes: Originally worked at Werremeyer from 2011-13 and returned in 2019 … coordinates digital strategy efforts … involved with brand strategy and new product launches for a variety of clients.
Fun Facts: Has a daughter, Hailey, who attends the University of Arkansas … serves as a commissioner for the City of Wildwood (Mo.) … owns a small farm … rides and competes with her two horses … also owns two rescue dogs and two barn cats.

Holly Hildebrand
Senior Graphic Designer
Hometown: St. Louis
Alma Mater: Maryville University (Mo.)
Joined Werremeyer: 2015
Current Job Notes: Promoted to her current position in 2019 … handles art and design projects for a variety of clients … skilled in logo design, advertising, brand identity and typography.
Fun Facts: An accomplished make-up artist (visit @holly_woodmua on Instagram) and photographer … has three dogs, Alfie, Edgar, and Oscar, who occasionally make an office appearance.

Emily Hellmuth
Creative Services Manager
Hometown: Indianapolis
Alma Mater: Washington University in St. Louis
Joined Werremeyer: 2019
Current Job Notes: Manages a long list of projects for several clients … keeps things moving forward, ensuring the staff meets all deadlines and stays within pre-determined budgets.
Fun Facts: Stays busy with two young kids … enjoys reading, gardening and do-it-yourself home-improvement projects … a big supporter of the St. Louis art and craft beer scenes … volunteers with Komen Missouri … a co-chair for WashU’s Alumni & Parents Admissions program.

Interested in taking your health & wellness brand to the next level?

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