Esse Health Pediatrics
The best pediatric care is even better when it’s close to home.
OBJECTIVE
Fuel new patient acquisition, especially among new and expecting parents, for Esse Health Pediatric’s six locations in the St. Louis metropolitan area.
Goals
- Acquire new patients
- Increase web traffic
- Boost brand awareness
- Appeal to new & expecting families
STRATEGY
Optimize website content and develop a multi-pronged marketing strategy to establish Esse Health Pediatrics as the best, most approachable option for new and expecting parents and their families’ care.
To resonate with families, “The best pediatric doctors, right in your neighborhood.” campaign will promote Esse Health‘s proven pediatric expertise and convenient scheduling & locations to increase website traffic, boost brand awareness and encourage reviews and referrals.
Our Role
- Competitive Analysis
- Asset Development
- Website UX Optimization
- Targeted Messaging
- Targeted Emails
- Social Media (paid and organic)
- Search Advertising
- Digital Display Ads
- Influencer Marketing
- Review/Referral Campaign
- TV & Print Media
Email campaigns and display advertising supported by new and optimized website content.
With a focus on engaging new & expecting moms, we created infORmative and easy to follow New Baby Handbook, Nutrition Guides and medicine dosing charts.
Our objective was to acquire 1,000 new patients within twelve months. By collaborating closely with the client, we developed a comprehensive, multichannel digital marketing campaign focused on brand awareness and patient acquisition—and we exceeded our goal with outstanding results!
Gretchen Werremeyer, President & CEO – Werremeyer Creative
OUTCOMES
An established pediatric practice can typically anticipate 5% to 15% annual growth in new patients. Esse Health Pediatrics, however, achieved an impressive 25% growth rate—a fantastic result, especially considering the extremely competitive nature of the St. Louis pediatric market.
Key Results
- Patient acquisition grew by 25%, year over year.
- Web traffic increased 600+% year over year.
- A month-long campaign garnered 60 5-star Google reviews.
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We’re excited to help!