Insights On Healthcare Topics & Trends

What’s a Persona? And Why Should You Care?

A fully developed buyer persona will tell you everything you need to know to captivate and communicate with your customers—and how to find more of them.

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Marketing Under The Microscope: Time To Optimize

In marketing, the work is never done. Our job as marketing experts is to analyze how the initial idea is performing. The next step: optimize.

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The All-Important Execution Phase

We’ve arrived at the Execution stage; the Discovery is complete, the Strategy has been set, expectations aligned and the team is in place. Now we turn theory into practice.

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Skimp On Strategy At Your Own Risk

It’s easy to find countless quotes about how important and vital strategy is; the greatest minds in modern marketing agree–strategy is essential.

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Don’t Sleep On Discovery

Our clients expect exceptional creative solutions from us. And at Werremeyer Creative, that begins with exceptionally–thorough Discovery.

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Landing Page or Microsite?

We’ve put together some overall truisms and best practices to that help us answer that question and successfully navigate this fork in the strategic road, and we’re happy to share.

Does Your Printed Healthcare Publication Have Multichannel Appeal?

Get the most out of the printed publications you produce by turning them into digital content. Then you can share them with your multichannel networks via email and social media.

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The Neuroscience of Creativity

Thanks to ongoing research involving neuroscientists, philosophers, audiences and artists, we’re likely to discover much more about the ways creativity enhances our lives, changing our bodies and our brains.

Werremeyer Paper Cranes Project

Ask anyone and they’d probably agree: Good things come by the thousand. A picture is worth a thousand words. No matter how cliche the phrase, there’s still magic in the ...

Work Smart, Win Big.

In a year in which there were a record number of entries in GD USA’s annual Health+Wellness Design Awards, and in which interest in the subject was extremely high for obvious ...

Ready Or Not, Baby Boomers Are On Your Website

Ten thousand baby boomers will turn 65 today. And tomorrow. And every day until 2030. This is set to be the largest senior class in history – and that’s the ...

Curiosus: From The Editor’s Perspective

Anne Makeever has been a magazine editor since 1992, and Werremeyer Creative is lucky enough to have her as our Editor-In-Chief for multiple projects. Her professional experience includes: Managing Editor ...

When the Professional Becomes Personal

Though there is a lot we don’t yet know about the coronavirus and COVID-19, we’re learning more every day, thanks to the work of medical researchers, epidemiologists, physicians and scientists. ...