Insights

Don’t Just Attend the Conference. Own It.

Showcasing your services at a conference is a powerful strategy to connect with potential clients, network with industry peers, and showcase your products or services.

Award-Winning Work

Among 3,500+ entries in the Health and Wellness category of the GDUSA Awards, only the top 10% were recognized as winners. With 7 wins, we are ranked nationally in the...

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What’s a Persona? And Why Should You Care?

A fully developed buyer persona will tell you everything you need to know to captivate and communicate with your customers—and how to find more of them.

Illustration of an african american woman working on laptop and optimizing webpage.

Marketing Under The Microscope: Time To Optimize

In marketing, the work is never done. Our job as marketing experts is to analyze how the initial idea is performing. The next step: optimize.

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The All-Important Execution Phase

We’ve arrived at the Execution stage; the Discovery is complete, the Strategy has been set, expectations aligned and the team is in place. Now we turn theory into practice.

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Skimp On Strategy At Your Own Risk

It’s easy to find countless quotes about how important and vital strategy is; the greatest minds in modern marketing agree–strategy is essential.

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Don’t Sleep On Discovery

Our clients expect exceptional creative solutions from us. And at Werremeyer Creative, that begins with exceptionally–thorough Discovery.

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Landing Page or Microsite?

We’ve put together some overall truisms and best practices to that help us answer that question and successfully navigate this fork in the strategic road, and we’re happy to share.

Does Your Printed Healthcare Publication Have Multichannel Appeal?

Get the most out of the printed publications you produce by turning them into digital content. Then you can share them with your multichannel networks via email and social media.

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The Neuroscience of Creativity

Thanks to ongoing research involving neuroscientists, philosophers, audiences and artists, we’re likely to discover much more about the ways creativity enhances our lives, changing our bodies and our brains.

Werremeyer Paper Cranes Project

Ask anyone and they’d probably agree: Good things come by the thousand. A picture is worth a thousand words. No matter how cliche the phrase, there’s still magic in the...

Work Smart, Win Big.

In a year in which there were a record number of entries in GD USA’s annual Health+Wellness Design Awards, and in which interest in the subject was extremely high for obvious...