WE Overview

Werremeyer Creative is a full-service agency with an emphasis on service. WE are proud of our capabilities as we continue to deliver excellent work to a wide range of clients.

WE deliver impactful marketing efforts in a timely, cost-effective manner. Today’s marketing landscape requires forecasting, fluidity and responsiveness. Our smart staff, unique structure and valued relationships allow us to excel, work efficiently and deliver the best work to our clients.

The marketing experts on our team represent the key areas our business touches every day. This creative group is adept at branding, graphic design, web development, marketing, planning and project management. They work seamlessly with a client’s internal marketing staff to ensure every project excels and deadlines are met.

Our commitment to workflow and budget transparency saves clients time and money. WE share intellectual property and technology (such as artwork, websites, email campaigns and more), with our clients so they have the tools needed for future projects.

WE History

There’s a reason Werremeyer Creative has been delivering impactful design and marketing tools for more than 50 years. Our commitment to clients has paved the way for a solid history in the St. Louis community.

Our company was founded by A.S. Werremeyer (owner Gretchen Land’s great-grandfather) in 1904 as Werremeyer Printing Company in North St. Louis.

Arthur Werremeyer inherited the firm from his father and transformed the printing company into a graphic design firm in the early 1960s. Then, in 2000, the company was passed on to Arthur’s daughter, Gretchen, who is now the sole owner.

Since the turn of the century, Werremeyer Creative has grown into a full-service branding and design agency using modern technology and resources while building on a legacy of service and history of success.

Our Team

The WE staff has combined for more than 190 years of full-time marketing, advertising, design, branding and communications experience. With 12 full-time staff members, that’s an average of more than 15 years per person. Click below for more information on our team members.

Gretchen Land

Gretchen Land

President | CEO

Office Phone: 314-762-6872
Email: [email protected]

Gretchen, who has served as president & CEO since 2000, is a fourth-generation owner of Werremeyer Creative. Under her leadership, Werremeyer has grown into a full-service agency which focuses on marketing, advertising, design, branding and communications. It uses modern technology to build on a legacy of service and history of success.

The Certified Woman-Owned Business Enterprise has seen unprecedented growth under Gretchen’s watch. Once operating with just three daily employees, Werremeyer now has 14. The company currently serves more than 30 clients in a wide range of industries, but will focus on health & wellness accounts for new business moving forward.

Thanks to Gretchen's vision, Werremeyer offers more services now than ever before (digital marketing, website development and social media have become staples of the business in recent years). Prior to her promotion to president & CEO, Werremeyer primarily focused on publications and traditional TV/radio/print advertising.

After graduating with honors from the prestigious ArtCenter College of Design (Calif.), Gretchen served as graphic designer & account executive at Werremeyer from 1991-99. In addition to her ownership duties, Gretchen also served as the company's lead creative director from 2000-17. She continues to lead business development efforts for the company.

Gretchen’s great-grandfather founded Werremeyer in 1904. Her father and grandfather also previously served as owners.

A St. Louis native, Gretchen has been a staple in the region, both personally and professionally, for many years. She is currently active with the local chapter of the Entrepreneurs' Organization (EO) and even hosts some of its meetings. The global nonprofit has more than 12,000 business owners who generate more than $1 million in revenue annually.

Gretchen’s older son, Alex, is a student at the University of San Diego, where he plays Division I basketball. Her young son, Nico, attends the University of Oregon. She and her husband, Don, have two dogs, Tucker and Greta, who serve as therapy & security directors at the office (and they are still waiting for Gretchen to put them on the payroll!).

Gretchen owns multiple horses and is a lifelong equestrian. She enjoys gardening and would be a landscape architect if she didn’t own a creative agency.

Steve Hartman

Steve Hartman

Vice President | Creative Director

Office Phone: 314-762-6874
Email: [email protected]

Steve, who joined the Werremeyer Creative staff in 2017, has been a creative director, graphic designer and brand strategist for three decades. His focus is brand strategy, development & management, visual identity, integrated marketing and account service while fostering long-term relationships with a portfolio of clients.

From 2010-17, Steve served as the creative director at Falk Harrison. Prior to that, he owned his own design business, called Creativille. From 2000-05, Steve served as an adjunct professor for graphic design, branding and visual communications at Washington University in St. Louis, Maryville University (Mo.) and the University of Missouri-St. Louis.

From 1999-2014, Steve served on the board of directors for the Edwardsville Arts Center. As vice president, he chaired a committee which was responsible for rebranding the organization. Steve previously spent two years as president of the American Institute of Graphic Arts St. Louis, followed by a three-year stint on AIGA’s national board of directors.

Steve’s work has earned awards from and been recognized by AIGA St. Louis, Communication Arts Journal, Graphic Design US, HOW Magazine, Print Magazine and several other outlets/publications. Steve has designs that can be found in the permanent collection at the Denver Art Museum, and his work has been published in multiple books on design.

A native of Edwardsville, Ill., Steve earned a bachelor’s degree in graphic design from Eastern Illinois University. He also picked up certificate in business perspectives for design leaders from the Harvard Business School. Steve and his wife, Shawna, have three sons, Kieran, Connor and Caden, who have all played or currently play soccer.

Connor and two of his teenage friends started a clothing line in 2019. MiKro (Teespring.com/Stores/MikroBrand) attracted more than 500 social media followers in its first two months. Steve is an accomplished painter, photographer and enjoys cooking. He maintains a website (SteveHartmanArt.com), which features a variety of art pieces.

cheryl bonnet

Cheryl Bonnett

Vice President | Art Director

Office Phone: 314-762-6867
Email: [email protected]

Cheryl has worn many hats -- coordinator, designer, account manager, art director, vice president, etc. -- at Werremeyer Creative since joining the team in 1993. Her focus is on brand strategy, development & management, visual identity, integrated marketing and account service while fostering long-term relationships with a portfolio of clients.

Cheryl, who has earned multiple awards for her work on a variety of design projects, is now a member of the leadership team after starting at Werremeyer as an intern. She does whatever it takes from developing proposals to designing marketing strategies to bringing visual concepts to life to handling client communications, budgets & billing.

After beginning college in her hometown at the University of Nebraska Omaha, Cheryl earned a bachelor’s degree in management from Webster University (Mo.). She and her husband, Steve, have 18 nieces and nephews.

Cheryl loves to travel and plans to visit all 58 national parks. A self-proclaimed HGTV junkie, Cheryl loves watching interior design shows (especially House Hunters and Property Brothers). She enjoys spending time with family and friends, does not enjoy cooking (which is ironic since she once worked on a cookbook) and lives by the golden rule.

Ann Campbell

Ann Campbell

Vice President | Art Director

Office Phone: 314-762-6873
Email: [email protected]

Ann has assumed several roles -- designer, account manager, art director, vice president, etc. -- at Werremeyer Creative since joining the team in 2000. Her focus is on brand strategy, development & management, visual identity, integrated marketing and account service while fostering long-term relationships with a portfolio of clients.

Since 1987, Ann has promoted a countless number of companies and brands through art and design. From 1989-2000, she was a corporate communications designer at Monsanto. The agrochemical and agricultural biotechnology corporation, which is headquartered in the St. Louis region, was sold to Bayer in 2018 for $66 billion.

Ann stayed in her hometown for college and earned a bachelor’s degree in graphic design from the University of Cincinnati. She also received a Vorkurs Certifikat for completing a comprehensive Bauhaus-based curriculum in design basics. Ann and her husband, Bob, have three grown children, Cheyenne, Jessica and Spencer.

Outside of her primary job at Werremeyer, Ann has worked for Landmark Education since 1994. In her role as a seminar leader, she works with individuals who are interested in professional and personal training and development. Ann loves her cat, pet squirrel and lake house. She is also known for her adventures with kombucha and sourdough bread.

Alison Boudreau

Art Director

Office Phone: 314-762-6875
Email: [email protected]

Alison, who has been on the Werremeyer Creative team since 2010, coordinates the design for a variety of print and digital projects. Her focus is on brand strategy, development & management, visual identity, integrated marketing and account service while fostering long-term relationships with a portfolio of clients.

After spending eight years as a graphic & interactive designer, Alison was promoted to her current position in 2018. That same year, she served as a design show co-chair for the American Institute of Graphic Arts St. Louis and earned a marketing excellence award from the Society for Marketing Professional Services St. Louis.

A native of Jefferson City, Mo., Alison earned a bachelor’s degree in graphic design from William Woods University (Mo.).

Alison and her husband, Ryan, enjoy camping and floating with their dog, Sawyer. Alison has been an equestrian since the age of 12 and enjoys attending horse shows. She also tries to attend at least one concert each month (classical, folk, rock, etc.) and is known around the office as “captain of the DJ team” (which all of her colleagues appreciate).

Garrett Van Dyke

Garrett Van Dyke

Creative Services Director

Office Phone: 314-449-8915
Email: [email protected]

Garrett, who joined the Werremeyer Creative staff in 2016, manages a variety of projects and accounts. He serves as the first point of contact for many clients to ensure deadlines are met and expectations are exceeded.

Throughout his career, Garrett has focused on marketing, communications, design, media, branding, advertising and customer service. From 2002-16, he served as production director for the award-winning St. Louis Business Journal.

Garrett, who grew up in Evanston, Ill., earned a bachelor’s degree from the University of Denver.

Garrett and his family have a dog (who makes frequent visits to the office) and four cats. A fan of most Chicago sports teams, Garrett serves as a youth coach for the Webster Groves Lacrosse Club. He is also an avid bike rider and outdoor lover who enjoys the local roads, trails and rivers.

Ken Zarecki

Ken Zarecki

Interactive Creative Director

Office Phone: 314-762-6871
Email: [email protected]

Ken, who joined the Werremeyer Creative staff in 2017, directs user interface design and user experience for our team. His background in architectural & graphic design benefit the digital products we deliver to clients. In a career that spans more than 20 years, Ken has crafted strategies and developed user-centric solutions to drive digital engagement.

From 2009-17, Ken was the digital creative director at Washington University in St. Louis. He worked to align the university’s core web properties with its strategic vision. Ken also led the development and evolution of WashU’s university-wide web theme, where he created pattern libraries, user interface concepts, layouts and other visual assets.

Ken earned a bachelor’s degree in graphic design from Webster University (Mo.).

Matt Segal

Content Director

Office Phone: 314-449-9424
Email: [email protected]

Matt, who joined the Werremeyer Creative staff in 2018, spends a lot of his office time writing and editing. He helps clients with website copy, marketing brochures, publications, advertisements, general communications pieces, media releases and many other requests.

Matt has held professional positions in content, communications, media relations and marketing each year since 1999. He has served as a content director, director of communications, media relations director, media relations manager, digital content manager and website coordinator.

From 2016-18, Matt was part of the St. Louis Economic Development Partnership’s marketing & communications team. As a Werremeyer client, that’s when he first worked with many of his current teammates. Matt previously spent 15+ years as a sports industry professional.

An Indianapolis native, Matt earned a bachelor’s degree from Ball State University. He moved to St. Louis in 2015 after living in Indiana (30 years), Kentucky (four) and Mississippi (one). He and his wife, Jenifer, have one daughter, Audrey. His wife has covered the St. Louis Cardinals for MLB.com since 2012.

When he's not at the office working hard for Werremeyer's clients, Matt can be found watching, reading or talking about all kinds of sports. He's a big believer in the Weight Watchers program (yay for losing 50 pounds!) and admittedly has a bad Smoothie King addiction (but there are worse things to be addicted to, right?).

Libby Wilson

Digital Marketing Director

Email: [email protected]

Libby, who rejoined the Werremeyer Creative team in 2019, directs digital-marketing strategy, campaign implementation and reporting for a variety of clients. She is also involved with brand strategy and new-product launches for multiple projects.

Libby has more than 25 years of agency and corporate experience in brand development & management, strategic planning, intention/data-driven marketing and digital & social-media advertising. She is a digital, traditional and brand-marketing expert focused on producing goal-driven strategies that promote engagement, provide insight and drive results.

As the head of equine marketing for Manna Pro Products (2013-18), Libby was responsible for brand, traditional and digital marketing on an international basis. As the senior search director for MEC Global (2008-11), she led multi-million-dollar search and social-media campaigns for small to Fortune 50 global brands like Michelin North America, Shell, Bayer and Kimberly Clark.

Libby is a confident presenter with the ability to simplify and effectively convey both big-picture thinking and granular subject matters based upon the unique needs of the audience. She previously served as the senior digital marketing director at Werremeyer from 2011-13.

A St. Louis native, Libby earned a bachelor’s degree in communications from William Woods University (Mo.). She and her husband, David, have a daughter, Hailey, who attends the University of Arkansas.

Libby is active in the community and serves as a commissioner for celebrations and art fairs in the City of Wildwood (Mo.). She owns a small horse property and rides and competes with her two horses. The family also has two rescue dogs and two barn cats.

Aaron Kalman

Business Operations Manager

Office Phone: 314-762-6870
Email: [email protected]

Aaron, who joined the Werremeyer Creative team in 2018, manages tasks related to human resources, accounting and day-to-day operations. He serves as a benefits administrator, analyzes business requirements and processes through documents and workflows and coordinates financial reporting and invoicing.

Aaron has worn many professional hats since the late 1990s. He has spent time as a licensed insurance broker, real estate investor, operations manager and private chef. He has learned from and worked with a diverse group of people throughout his career.

From 2012-18, Aaron was the business operations manager & benefits administrator at Boxing Clever. He also previously worked for the Saaman Corporation, IMA Financial Group and UnitedHealthcare.

Aaron earned a bachelor’s degree in English literature from the University of Missouri-St. Louis.

The St. Louis native is an accomplished chef, caterer and chocolatier. He makes custom candies, baked goods, soups, chilis, BBQ and more. The Werremeyer staff has enjoyed his specialties on numerous occasions.

Holly Milicevic

Graphic Designer

Phone: 314-225-9834
Email: [email protected]

Holly, who joined the Werremeyer Creative team in 2015, handles a wide range of art and design projects. Her focus is on brand strategy, development & management, visual identity and integrated marketing.

Throughout her career, Holly has completed a long list of client projects in the areas of logo development, brand identity, web design, marketing/advertising materials, publications/print materials, office/event signage, etc.

A St. Louis native, Holly earned a bachelor’s degree in graphic design from Maryville University (Mo.).

Holly has a dog named Edgar and cat named Gilligan. She is an accomplished make-up artist, enjoys working out and loves to watch classic movies.

Josh Riley

Interactive Developer

Office Phone: 314-762-6588
Email: [email protected]

Josh, who joined the Werremeyer Creative team in 2018, researches and implements new and emerging technologies in an effort to produce efficient and engaging websites. He also maintains and updates a current catalog of client sites.

Josh previously collaborated on various websites for the marine and recreational vehicle industry. Once a development team leader, he has several years of experience in mobile application production and software development.

From 2013-18, Josh was a member of the web development team at AVALA Marketing Group. The St. Louis native’s professional background also includes video production, graphic design and photography.

Josh earned a bachelor’s degree in communications & film studies from the University of Missouri and master’s degree in digital media production from Lindenwood University (Mo.).

Josh enjoys mountain biking and golf. He is a lifelong fan of James Bond. His wife’s name is Alacia.

Sam Craig

Sam Craig

Digital Content Creator

Phone: 314-445-9833
Email: [email protected]

Sam started as a marketing intern at Werremeyer Creative in 2017 and was promoted to a full-time role in 2019. He is responsible for creating digital content such as videos, client presentations, reports, social media posts and email campaigns.

Sam earned a bachelor’s degree in marketing from the University of Missouri-St. Louis. After graduating with cum laude honors in his hometown, Sam began his pursuit of a master’s degree in business administration at the same university.

As an undergraduate, Sam’s work experience was quite diverse. He spent time as a college basketball player, ticket sales agent for the St. Louis Cardinals and teaching assistant in Bremen, Germany.

When he isn’t creating content at the office, Sam enjoys not eating meat, producing and performing music and skiing with his family in Colorado.



Director of Therapy & Security

Tucker may have started life as a free puppy, but make no mistake – he is priceless.

In 2006, Gretchen needed a way to keep her boys busy while attending a horse show in Kentucky. A puppy giveaway did the trick, and Tucker’s name was derived from “Kentucky’ while driving home to Missouri.

Life is sweet with two pug sisters at home, but Tucker enjoys putting in a full day at the office. In fact, he gets upset if Gretchen heads to Werremeyer (or anywhere, for that matter) without him. Don’t be surprised if Tucker greets you at the door and sits in on a meeting or two, offering calming comfort and strong presence. He’s our silent partner and our solid rock.