THE GATESWORTH
Bridging generations to discover exceptional senior living
OBJECTIVE
Today’s seniors and their families are increasingly using social media and researching online when seeking independent senior living communities. Position The Gatesworth for exceptional senior living, offering a safe and beautiful environment for residents to socially connect with peers while enjoying premier amenities and programs.
The goals
- Generate quality leads
- Increase occupancy rate
- Differentiate brand
- Appeal to multiple audiences
STRATEGY
Expand beyond traditional media tactics to fully embrace digital marketing to connect with both senior prospects and their adult children. Omnichannel approach to drive a robust pipeline of qualified leads to maximize occupancy. Leverage a decade-long client-agency relationship to elevate the brand as a market leader.
messaging reached and resonated with AUdienceS, driving qualified leads and increasing occupancy rates
leveraged targeted online campaigns, engaging social media content and informative digital resources
In 2023, The Gatesworth set a record with leases, and our success has continued into 2024. We recently had a “hat trick” where we signed three leases in one day, and 14 new leases for the month. Our momentum is strong and we’re thrilled to be back over 92%.
– David Smith | Principal – The Gatesworth
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Need more qualified leads?