Gateway to Hope

Communicating the need for breast care to women often focused on the needs of others.

OBJECTIVE

Gateway to Hope needed their brand identity to resonate deeply with patients, providers, community members and donors, and authentically reflect their mission: to serve as a catalyst for change by breaking down barriers to affordable, quality breast healthcare and empowering people to live full, healthy lives.

The goals

  • Build awareness
  • Increase patient acquisition
  • Deepen outreach efforts
  • Expand corporate partners
  • Update overall brand

STRATEGY

We needed to evolve the Gateway to Hope brand by crafting compelling messaging and updating their visual assets for use across all touch points. To make it easier to apply the updates as new needs arise, we would create turn-key deliverables that empower the GTH team to create their own materials with ease and consistency.

Gateway to Hope's brand refresh - logo overlaid on lifestyle image of diverse women.
Gateway to Hope logo in white on field of primary brand color - orange.
Gateway to Hope's brand refresh - color palette and typography sample.
Gateway to Hope's brand refresh - graphic elements and icon set.

OUTCOMES

We elevated the Gateway to Hope brand visuals for use across their website, marketing materials, digital marketing, social media, and at events. Additionally, we developed a brand system and ready-to-use assets the GTH team could leverage while maintaining brand consistency.

Key results

  • Women served grew from 400 to 700 in one year
  • Web traffic increased 200%

Bios Companies

Brand system & suite of websites communicate the breadth of services and the passion and commitment of their people while increasing brand scalability and focus.

A copy of Curiosus magazine sitting on a table next to a canvas ruck sack.

Curiosus

Award-winning medical publication promotes brand awareness, physician recruitment and patient referrals while boosting hospital’s rankings.

Ready to elevate your brand?

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