WashU Medicine Division of Plastic & Reconstructive Surgery
Transforming the online presence of a leader in transformative care.
OBJECTIVE
Attract new patients and repeat patients by creating the kind of online user experience that better reflects the quality of care the Washington University School of Medicine’s esteemed Division of Plastic and Reconstructive Surgery always provides. Much more than a facelift, this called for a total digital transformation.
The goals
- Increase patient acquisition
- Boost brand reach
- Enhance patient experience
- Improve usability
STRATEGY
Simplify lead generation by making it easier for prospective patients to schedule appointments via the development of a user-friendly multimodal platform. Strengthen differentiation and create preference by leveraging the WashU School of Medicine brand and its reputation for outstanding care.
Accelerating growth with refined messaging & user-friendly platform development
WashU School of Medicine has long been an international leader in the field of plastic and reconstructive surgery. Now, we have a stunning website of the same caliber and a world-class user experience.
Justin M. Sacks, MD, MBA, FACS | Chief, Division of Plastic and Reconstructive Surgery
Improving Patient Acquisition with Enhanced User Experience and Engaging Content
+100%
Improved UX design increased the appointment page views by 100%. Analytics data and heat mapping showed that visitors are also staying on the site longer and reading more of the content.
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