Bios Companies
Transitioning a “house of individual brands” to a “branded house” to maximize growth.
OBJECTIVE
Update Bios‘ brand and digital user experience to more accurately communicate their significant growth and rising reputation. Increase customer and patient acquisition across Bios service lines (disability support, vocational support, training & consulting, and home health care). Establish and maintain recruitment pipeline.
Goals
- Acquire new patients
- Increase web traffic
- Boost brand awareness
- Increase talent acquisition
STRATEGY
Develop a brand system and a suite of websites for Bios Companies to communicate the passion and commitment of their people and the services they offer while increasing brand scalability and focus. Create a multi-site architecture to streamline marketing communications and administrative functions. Ultimately, create universal Bios “master brand” that simultaneously connects all Bios services and enables each to speak to their individual audience.
Our Role
- Brand Development
- Content Strategy
- Website Design and Development
- UX Optimization
Our Brand portfolio strategy FOR BIOS involved design, Activation, and management of multiple SUB-brands as a coordinated System of assets that address the Diverse needs of THE PEOPLE THEY SERVE.
We Created a suite of websites to maintain the unique identity of each Service, while ensuring a consistent branding and user experience across the entire digital ecosystem.
I am in love with our new brand. Our experience working with Werremeyer was fabulous. The staff was dedicated to understanding our organization on a deep level so we could build a brand that truly represents who we are. Their project management was excellent and all members of the team were competent, accessible and responsive. Everyone was friendly, flexible and fun.
Lori Hauge | VP & Chief Culture Officer – Bios Companies
OUTCOMES
The multi-site solution means Bios can leverage shared infrastructure, technology, and resources, resulting in cost savings and enhanced operational efficiency allowing the people at Bios to focus on their life’s work—Making life work.
This scalable, centralized approach also positions Bios for long-term growth and adaptability as they scale or introduce new brands. Since the launch of their new brand portfolio, Bios has been able to effortlessly scale its service lines with the addition of Bios Kids and Bios Tech.
More of Our Work
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Ready to grow your brand?