Tag: digital marketing

A birds-eye view of a person looking at a smartphone, with rings radiating from where they're standing. A dashed line frames the person—symbolizing geofencing.

Right Place, Right Time: Marketing with Geofencing

Patient experience doesn’t start in the waiting room. It starts with your brand. Marketing is more than promotion—it builds trust and reflects the care you provide.

Female ASC provider discussing personalized care plan with wheelchair-bound patient in modern surgical center hallway.

Reframing the ASC Advantage: From Hospital Alternative to Patient’s First Choice

The ASC industry's biggest challenge isn't clinical ability or operational efficiency—it's ensuring patients are aware of these advantages by effectively communicating their value proposition to an increasingly informed patient population.

Why is Digital Marketing Important in Healthcare?

With so many potential patients researching online to make health-related decisions, we go over why you need digital marketing in your mix.

Award-Winning Work

Among 3,500+ entries in the Health and Wellness category of the GDUSA Awards, only the top 10% were recognized as winners. With 7 wins, we are ranked nationally in the...

Ready Or Not, Baby Boomers Are On Your Website

Ten thousand baby boomers will turn 65 today. And tomorrow. And every day until 2030. This is set to be the largest senior class in history – and that’s the...

Digital Marketing During A Pandemic

We’re navigating a rapidly-evolving digital landscape that brings with it new challenges, and for those willing to think differently, a host of new opportunities. In our current situation, healthcare marketers...

Consumer-Centered Marketing

Healthcare marketing is an ever-evolving landscape. Sometimes it seems impossible to keep up with all of the new strategies and tactics in marketing. By the time you’ve mastered the latest,...

Social Media Matters

A social media strategy is a crucial aspect of any relevant marketing plan. Why? Because statistics show that more than 79% of Americans have a social profile and 90% of...