Launching a Scalable Women’s Health Consulting Brand

Nyoo Health was founded on a simple idea: women’s health is more than mammograms and maternity care. It requires comprehensive, equitable programs built on an integrated, system-level strategy.

With more than 20 years of experience shaping healthcare policy and advocacy at the federal level, Nyoo Health founder and CEO Priya Bathija brings a proven track record of working at the intersection of regulation, care delivery, and system-level change. What she needed was a way to translate that depth of expertise into a clear, scalable consulting practice that healthcare leaders could understand, trust, and act on.

Werremeyer Creative partnered with Priya to turn that vision into a launch-ready brand, business model, and digital presence designed to support real growth.

The Challenge

How do you transform deep expertise into a scalable consulting practice?

Many healthcare organizations still view women’s health through the lens of men’s health, or they’re focused on maternity care or compliance checklists. That narrow view often overlooks how women’s health is directly connected to workforce retention, care quality, patient experience, and long-term organizational performance.

Priya understood that health systems needed a more comprehensive approach. When she met with us, she also knew that scaling her impact would require more than a logo and a website. It meant we would need to build the foundation of a business that could flex and scale with intention.

Nyoo Health needed:

• Clear positioning in a crowded healthcare consulting market
• A structured service model that could adapt across organizations
• A credible, professional presence that resonated with healthcare leaders

Our Approach

Trusted experts in women’s health. A catalyst for change.

Over nine months, Werremeyer worked side by side with Priya to build Nyoo Health from the ground up, beginning with strategy and ending with a complete go-to-market ecosystem.

Discovery and Strategic Definition:

To not only craft how Nyoo Health would look, but to shape how it would operate, we pressure-tested the vision by:

• Competitive and market research to clarify differentiation
• Defining ideal client profiles and decision-maker needs
• Co-development of the INSPIRE, ASSESS, NAVIGATE, and COLLABORATE service framework
• Structuring distinct service offerings with clear outcomes
• Positioning Nyoo Health as “trusted experts in women’s health” and a “catalyst for change”

Brand, Website, and Go-to-Market Execution:

With a solid strategy in place, we moved into execution with each element intentionally designed to work together to support real-world business development.

Deliverables included:

• A cohesive brand identity system built for credibility and clarity
• A strategically structured website aligned to target audience intent
• Email, presentation, and marketing templates to support outreach and speaking engagements
• Comprehensive online Women’s Health Readiness Assessment tool
• Digital marketing and social media assets

The Outcome

A complete go-to-market ecosystem

Nyoo Health launched in Fall 2025, giving Priya the clarity and confidence to engage healthcare leaders at the level her expertise deserved.

The launch delivered:

• A professional, cohesive brand presence across all touchpoints
• Clearly defined service offerings with structured deliverables
• Strong differentiation from general healthcare consulting firms
• A complete marketing and business development foundation
• A scalable model positioned for long-term growth and impact