Tag: campaign

Illustration of an african american woman working on laptop and optimizing webpage.

Marketing Under The Microscope: Time To Optimize

In marketing, the work is never done. Our job as marketing experts is to analyze how the initial idea is performing. The next step: optimize.

Illustration of a group of individuals working together in an office setting.

The All-Important Execution Phase

We’ve arrived at the Execution stage; the Discovery is complete, the Strategy has been set, expectations aligned and the team is in place. Now we turn theory into practice.

Illustration of landing page and microsite.

Landing Page or Microsite?

We’ve put together some overall truisms and best practices to that help us answer that question and successfully navigate this fork in the strategic road, and we’re happy to share.