Discovery

Marketing is a process. Regardless of project type, scale or scope, Discovery is crucial to our approach, and it’s where every success story begins.

Discovery is more than simple research. It’s during this phase that we uncover our client’s needs, challenges, and desired results. In addition to relevant knowledge, this phase of our process helps build trust, clarify roles and align expectations. At times, it resembles archeology.

At others, it’s akin to investigative journalism. Every discovery phase is different, and may comprise industry and competitive analysis, deep data and SEO (search engine optimization) analysis, auditing of current and past marketing assets, stakeholder interviews and more.

We measure the success of our discovery in terms of our client’s success overall. It’s only as good as the results it helps create.

The tools we wield vary. The desired outcome doesn’t.

• Buyer Personas
• Competitive Analysis
• Customer Journeys
• End-user Focus Groups
• Industry Trends
• SEO/Keyword Analysis
• Site Analytics
• Social Media Audit
• Stakeholder Interviews