Tag: marketing

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Marketing Under The Microscope: Time To Optimize

In marketing, the work is never done. Our job as marketing experts is to analyze how the initial idea is performing. The next step: optimize.

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The All-Important Execution Phase

We’ve arrived at the Execution stage; the Discovery is complete, the Strategy has been set, expectations aligned and the team is in place. Now we turn theory into practice.

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Skimp On Strategy At Your Own Risk

It’s easy to find countless quotes about how important and vital strategy is; the greatest minds in modern marketing agree–strategy is essential.

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Landing Page or Microsite?

We’ve put together some overall truisms and best practices to that help us answer that question and successfully navigate this fork in the strategic road, and we’re happy to share.

Curiosus: From The Editor’s Perspective

Anne Makeever has been a magazine editor since 1992, and Werremeyer Creative is lucky enough to have her as our Editor-In-Chief for multiple projects. Her professional experience includes: Managing Editor ...

Selecting The Right Agency Partner

Selecting a marketing agency to partner with your business is a vital decision. Yet despite the importance of such a choice, there are no real best practices or guidelines to ...