In 2023, Werremeyer Creative took home 7 different awards in the Health and Wellness category of the GDUSA Awards. Among 3,500+ entries, only the top 10% were recognized as winners. With 7 wins, we are ranked nationally in the TOP 3 firms in this category.
1. Washington University Division of Plastics Website Award
Washington University has an esteemed group of plastic and reconstructive surgeons. One of their problems was getting website users to book appointments straight from the website. We mapped out the user journey and then built out wireframes that lead users down a more structured click funnel. The next step was to position WU physicians as experts in their field, so we worked on writing content related to their specialty lines.
2. Ranken Jordan Giving Societies Rebrand
Ranken Jordan is a hospital built on legacy, meaning that most of its giving tiers were named after prominent historical people. Its four giving societies are based on giving levels and types of giving as a way to cultivate relationships with individuals making major gifts. Through a new logo, mark, and messaging, Werremeyer Creative was able to tie the names of each tier to the parent brand while also appealing to a younger donor base.
3. SLU Grand Rounds Fall ’21 Award
Grand Rounds is an alumni publication and recruiting tool. In the Fall ‘21 issue, we focused on women who made history by changing the future of medicine. The purpose? Documented history has predominantly had a male focus, especially in the science and medical fields. Our objective was to pay homage to the powerful women who have created lasting change and acknowledge the many who have been omitted from the timeline. As a women-owned business, celebrating the accomplishments of women is a matter that we hold near and dear to our hearts.
4. BJH Curiosus Magazine Digital Outreach Campaign
Curiosus is a medical publication for both physicians and informed patients–explaining somewhat complex medical procedures in easy-to-understand short articles. During the Feb. 2022 Canadian truck driver protests, we were unable to get the paper that we needed to print 360k copies of the magazine. So in true Werremeyer fashion, we pivoted. The use of e-newsletters, postcards and digital display ads helped us reach current Curiosus subscribers. And with increased impressions, we were able to reach more potential US News & World Report voters than with the printed copies alone. The results? BJH went from being ranked #17 in the Nation to #11, and we’d like to think we played a small part in that win.
5. The Foundation Giving Magazine, Spring ’22
The Foundation for Barnes-Jewish Hospital works to raise money for new technology, infrastructure, and various funds. Donations can come from corporations, planned gifts, other foundations, and philanthropic individuals. In Giving, a biannual publication, we tell the stories of grateful patients and how donor gifts directly impact the Barnes-Jewish research and facilities.
6. The Gatesworth Perfect Fit Campaign Award
The Gatesworth senior living community was concerned about the health of their residents during the COVID-19 pandemic. Safety of residents and employees was the top priority, and after COVID cases began to decline, the focus was on bringing seniors back together in a safe and welcoming community; one that represented the “Perfect Fit” for each individual, particularly in terms of mental and emotional well-being. Our messaging solution was called “The Perfect Fit.” We featured a series of peer-to-peer dialogues and started conversations about the benefits of living at The Gatesworth. When a prospect was ready to move, there would be a community of warmth, hope and support waiting. This campaign also received the Aspect Award for the senior housing & senior living category.
7. Werremeyer Paper Cranes Campaign Award
For the 2021 holiday season, Werremeyer Creative wanted to do something special. Through our social media accounts, we challenged our friends, families, and followers to fold paper cranes in a community effort to make a Senbazuru, or 1,000 paper cranes.
Read more about the project here.
Every healthcare project that we take on is approached with skillful strategy and intention.
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