WHAT IS CONTENT MARKETING?
Content marketing is the creation, publication, and online marketing of content, specifically written to interest a target audience. It used to be considered optional for many businesses—but not any more.
Writing and publishing stories related to your company’s area of expertise should be at the heart of your marketing campaign. To show your expertise in your field, you should be producing stories to share that expertise with your current and prospective customers. Through stories written to educate, entertain, and influence, you will win brand loyalty, make new friends and create conversions.
OF CUSTOMERS PREFER GETTING TO KNOW A COMPANY VIA STORIES RATHER THAN ADS
OF PEOPLE SPEND TIME READING ABOUT BRANDS THAT INTEREST THEM
OF CONSUMERS FEEL MORE POSITIVE ABOUT A COMPANY AFTER READING CUSTOM CONTENT
HOW DOES CONTENT MARKETING WORK?
IMPROVES BRAND REPUTATION AND BUILDS TRUST
The marketplace is busy with a lot of competition and distraction. One way to differentiate your business from all the others is to establish relationships with your audience built on trust through content marketing. Publish digital stories about topics in your area of expertise or give your customers real information about a topic of interest, and you will enhance your brand and establish your business as one that can be trusted for important, relevant information.
HELPS INFLUENCE CONVERSIONS
Content marketing helps turn lookers into buyers because it establishes a conversation about a topic of mutual interest. A well-crafted story or article gives consumers the information they need to make an educated purchasing decision.
If you want customers to visit your website, search engine optimized content marketing can help get them there. When you publish stories about your business and provide quality content with strategic keywords, search engines connect customers interested in what you have to sell to your site. In other words, content that leverages SEO builds a road that leads to your digital doorstep.
GENERATES NEW LEADS
When you publish a quality story online—one that offers information people want and need—you’re not only talking to your customers, you’re reaching potential customers, too. Because that piece of content can be used strategically in multiple marketing channels like web, social media and print, your ROI will thank you.
MAKES YOU A SUBJECT MATTER EXPERT
Publish content that has tips for caregivers, or explains the link between a healthful diet and memory, and you’ll established yourself as an expert—winning friends and influencing decision-makers. People like experts—they like learning from them and buying from them.
BUILDS RELATIONSHIPS WITH CUSTOMERS
If repeat sales are an important revenue stream for your business, content marketing can strengthen your relationships with first-time customers. Offering valuable information that a new customer wants and needs helps to establish you as an expert and build trust, and you’re well on your way to the second sale.