Tag: healthcare

Patient experience illustration with concepts for satisfaction gauge, telemedicine, digital health.

How Marketing Shapes Patient Experience

Patient experience doesn’t start in the waiting room. It starts with your brand. Marketing is more than promotion—it builds trust and reflects the care you provide.

Illustration of a woman researching multiple doctors online, representing availability of healthcare options in the patient experience journey. A wavy line runs across the image, forming a heart-shape midway through.

Why Patient Experience Is Healthcare’s Bottom Line

Patient experience isn’t a buzzword—it’s a business strategy. As healthcare becomes more consumer-driven, strategic investments in empathy, education, and accessibility can turn everyday interactions into meaningful competitive advantage.

Female ASC provider discussing personalized care plan with wheelchair-bound patient in modern surgical center hallway.

Reframing the ASC Advantage: From Hospital Alternative to Patient’s First Choice

The ASC industry's biggest challenge isn't clinical ability or operational efficiency—it's ensuring patients are aware of these advantages by effectively communicating their value proposition to an increasingly informed patient population.

An illustration of a female doctor on a large screen consulting with a family of four. Speech bubbles above the doctor show health icons and a checklist. A wavy line crosses the image forming hearts, symbolizing care.

Where Patient Experience Goes Beyond Satisfaction.

The patient journey isn't a series of transactions or a quality metric, it's a a powerful growth engine – a continuous opportunity to build trust, deepen relationships, and create brand...

Stylized illustration of a doctor's office entrance and a caregiver assisting an elderly patient with a walker. There's a wave line stretching across the image, creating a heart‑shape in the middle – signifying compassionate patient experience in healthcare.

Where Excellence Meets Empathy.

As value-based care models gain traction, organizations must treat the patient experience not only as an emotional obligation but as a tangible business asset.

Stylized illustration of a hospital entrance with caregivers and a line creating a heart‑shape, signifying compassionate patient experience in healthcare.

Where Compassion Meets Competitive Advantage.

When compassion shapes every touchpoint, outcomes rise, loyalty deepens, and word‑of‑mouth accelerates growth. We dive into some proven tactics and metrics that transform empathy into competitive advantage.

Why is Digital Marketing Important in Healthcare?

With so many potential patients researching online to make health-related decisions, we go over why you need digital marketing in your mix.

Award-Winning Work

Among 3,500+ entries in the Health and Wellness category of the GDUSA Awards, only the top 10% were recognized as winners. With 7 wins, we are ranked nationally in the...

Illustration of an african american woman working on laptop and optimizing webpage.

Marketing Under The Microscope: Time To Optimize

In marketing, the work is never done. Our job as marketing experts is to analyze how the initial idea is performing. The next step: optimize.

Illustration of a group of individuals working together in an office setting.

The All-Important Execution Phase

We’ve arrived at the Execution stage; the Discovery is complete, the Strategy has been set, expectations aligned and the team is in place. Now we turn theory into practice.

Werremeyer Paper Cranes Project

Ask anyone and they’d probably agree: Good things come by the thousand. A picture is worth a thousand words. No matter how cliche the phrase, there’s still magic in the...

The Women Of Werremeyer Creative

The Agency is a Certified Woman Owned Business Enterprise These ladies have heard it all… “Women can’t lead.” “Empathy is a sign of weakness.” “Women aren’t strong.” “There aren’t enough...